Five Below is a value retail company offering products to teens, tweens and beyond. The brand voice embodies a ”let go & have fun” attitude that spans across all marketing materials. As the companies Lead Photographer/Videographer, I am at the forefront of the photo and video creation for seasonal campaigns including signage, paid ads and email. Each season brings hundreds of new products that need to be captured in the brand’s visual voice with a seasonal twist. Whether capturing photo or video, I operate the camera while directing models on set.
Fun Facts to showcase average numbers photo shoots and video shoots featuring models in a seasonal campaign
average seasonal Production:
4,000-6,000 images or 20-60 minutes of raw footage
400-600 products
13 person crew
5 models
1-2 day shoot
deliverables:
5 paid ads on social
12 organic social posts
Seasonal homepage and category pages
30-60 emails
